5 articles in this category
The Hidden Reasons Your Audience Insights Fail to DeliverYou've done the research—surveys sent, interviews recorded, analytics reviewed. Yet when you ...
Mistake 1: Confirmation Bias in Early HypothesesConfirmation bias is arguably the most pervasive mistake in audience insight validation. When a team i...
Many teams make strategic decisions based on what they believe they know about their audience. Gut feelings, past experience, and anecdotal evidence o...
The High Cost of Jumping from Insight to InvestmentIn the rush to capitalize on a new discovery, teams often make a critical error: they treat a compe...
The Core Problem: Mistaking Agreement for InsightAcross industries, a pervasive pattern undermines countless projects: teams believe they are learning...